PRIVACY POLICY

DISCLAIMER

Welcome to Serra Bah. Our site is hosted on the Shopify platform and is operated by Serra Bah doing business as (d/b/a) Serra Bah. We consider your privacy as our top priority, and this Privacy Policy is intended to explain how we collect, use, and safeguard your personal information. Please review this policy carefully before utilizing our site. By accessing or using our website in any capacity, you are agreeing to the terms set forth in this Privacy Policy.

Contact

We're committed to ensuring the trust and confidence of our visitors and customers. If you have any questions or concerns about our privacy policy or how we handle your personal data, don't hesitate to reach out.

E-mail:

You can get in touch with us at support@serrabah.com. Our dedicated customer service team is always ready to help, and we aim to respond as promptly as possible.

Mail:

If you prefer traditional correspondence, please send your letters to:

27 St Curthbert’s Street,

Bedford, 

MK40 3JG

Your privacy is of utmost importance to us, and we are always available to address your concerns.

Collecting Personal Information

When you visit Serra Bah, we collect specific information about your device, your interaction with our website, and information necessary to process your purchases. Additionally, we may collect extra information if you contact us for customer support.

SMS Marketing and Notifications

We value your privacy and the information you consent to share about our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

Device Information

Purpose of collection: To load the website accurately for you and perform analytics on site usage to optimize our site. Source of collection: Automatically collected when you access our site using cookies, log files, web beacons, tags, or pixels. Disclosure for a business purpose: Shared with our processor Shopify. Personal Information collected: Version of web browser, IP address, time zone, cookie information, sites or products you view, search terms, and how you interact with the site.

Order Information

Purpose of collection: To fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. Source of collection: Directly collected from you. Disclosure for a business purpose: Shared with our processor Shopify. Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

Purpose of collection: To provide customer support. Source of collection: Directly collected from you. Disclosure for a business purpose: Will be disclosed depending on the customer support service used. Personal Information collected: Dependent on the specifics of the support request.

Minors

The site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify's Privacy Policy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Geographic Restrictions on Service Use

Please note that our services, products, and website are intended for use exclusively by residents of the United Kingdom. We do not knowingly collect or process personal data from individuals located within the European Economic Area (EEA). If you are located within the EEA, we kindly ask you not to provide us with your personal information.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

Our business and our e-commerce processor, Shopify, do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data. Shopify does use limited automated decision-making to prevent fraud, which does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persist for a small number of days.

Personal Data

Categories of Personal Data We Collect

This chart details the categories of Personal Data that we collect and have collected over the past 12 months:

Category of Personal Data

Examples of Personal Data We Collect

Categories of Third Parties With Whom We Share this Personal Data:

Profile or Contact Data

•  First and last name

•  Email

•  Phone number

•  Unique identifiers such as passwords

•  Mailing address

•  Service Providers

•  Advertising Partners

•  Analytics Partners

•  Business Partners

•  Parties You Authorize, Access or Authenticate

Payment Data

•  Payment card type

•  Full number of payment card

•  Billing address, phone number, and email

•  Service Providers (specifically our payment processing partner, currently Shopify, Inc.)

Commercial Data

•  Purchase history

•  Consumer profiles

•  Service Providers

•  Advertising Partners

•  Analytics Partners

•  Business Partners

•  Parties You Authorize, Access or Authenticate

Device/IP Data

•  IP address

•  Advertising Partners

Web Analytics

•  Web page interactions

•  Referring webpage/source through which you accessed the Services

•  Analytics Partners

•  Business Partners

Social Network Data

•  Email

•  Phone number

•  User name

•  IP address

•  Device ID

•  Service Providers

•  Analytics Partners

•  Business Partners

•  Parties You Authorize, Access or Authenticate

Consumer Demographic Data

•  Age / date of birth

•  Zip code

•  Analytics Partners

•  Business Partners

•  Parties You Authorize, Access or Authenticate

Health Data*

•  Data concerning your health when you purchase a Lemme product

•  Service Providers

•  Advertising Partners

•  Analytics Partners

•  Business Partners

Other Identifying Information that You Voluntarily Choose to Provide

•  Identifying information in emails or letters you send us

•  Identifying health information you may provide to us when corresponding with us regarding our products, including any feedback you may wish to share.

•  Service Providers

•  Analytics Partners

•  Business Partners

•  Parties You Authorize, Access or Authenticate

 

Selling Personal Information

Upholding the tenets, our website does not participate in the sale of Personal Information. Given our commitment to privacy, the subsequent points are reflective of our practices:

  • We do not engage in classifying or selling any type of gathered information.
  • Our hosting platform, Shopify, might accumulate data about your site usage and purchases to enhance your user experience, yet this information is not sold.
  • Although we do not sell personal information, we do utilize third-party applications which might. As a protective measure and in full compliance with the law, we have provided a 'Do Not Sell or Share My Personal Information' link on our website.
  • We do not sell the information of minors (under 16) and therefore, do not need to obtain affirmative authorization.
  • We do not provide any financial incentive in relation to the sale of information, as we do not engage in this activity.

As part of our commitment to protecting and respecting our customers' privacy rights, we've implemented measures to ensure we're in compliance with privacy laws. While we use third-party services, the 'Do Not Sell or Share My Personal Information' link on our website allows us to uphold the protections afforded by the CCPA, regardless of their individual practices. Our customers' personal information security is our topmost priority.

Changes

We reserve the right to update this Privacy Policy as necessary to reflect changes in our practices, to meet operational, legal, or regulatory needs. In case of significant changes that materially affect your rights or privacy, we will notify you through the email address associated with your account or by posting a prominent notice on our website.

Complaints

Your satisfaction is our priority, and we strive to address any concerns or complaints promptly. If you have any concerns about our handling of your Personal Information, please get in touch with us using the details provided in the "Contact" section. We aim to respond and resolve your complaints as quickly as possible. 

Please note, as we exclusively conduct our business within the United Kingdom, we don't fall under the jurisdiction of any non-UK data protection authorities.