Serra Bah is privately owned and operated by CEO Serra Bah, a former model who enjoys beautiful clothing and shoes. She has always been fascinated by fashion, from her mother's wardrobe to the racks behind the scenes at fashion shows. Her mother, a two-time Miss Gambia winner, is the driving reason behind her fashion legacy. As a young lady growing up in London, United Kingdom, she was fascinated by her mother's fashion sense.



Serra has always been captivated by the history of objects, shapes, and colour and she is a firm believer that the value of an object rises with time. In her early twenties, Serra Bah travelled throughout the world and was exposed to ideas and practices from Africa, Asia, Europe, the Middle East and the Mediterranean, which inspired her to explore the sense of touch through a variety of recycled materials and textures, encouraging engagement in order to allow for the constant evolution of the relationship between the wearer and what is worn. Serra Bah is the ultimate place for sustainable style and refined elegance. At Serra Bah, we are committed to offering a diverse range of high-quality items that not only enhance your wardrobe and beauty routine, but also benefit the environment. 

serrabah.com is creating a curated marketplace empire and reinventing eco-friendly products that inspire confidence and responsible consumption. With over 1,000 products on serrabah.com, we offer an on-trend, iconic, and quick-to-market lifestyle brand, providing our customers the "it" appearance without breaking the budget. You will discover that we have something for everyone, making us a one-stop clothes and beauty marketplace. With a dedication to sustainability in our heart, Serra Bah welcomes you to join us on a journey to a more stylish and better future.